Do you have a business without a website?
We understand the reasons why you holds back building one for your business: “I’m not tech savvy”, “they’re too expensive”, “I don’t have the time”, or the infamous “I have enough business and I don’t need one”. The reality is, you don’t need to be tech savvy, getting a professional website for your business can be cheap and easy, and to make it easier for you – not having a website is costing you a lot of time and money.
Let’s have a look… 81% of people research a business or service on the internet before making a purchase decision. That’s 25.98 million people searching for businesses online. Yet, 48% of business owners listed as their #1 reason for not having a website. We’re not statisfied, but we can see that there’s a glaring disconnect here.
Still you are not sure if your business needs a website? Keep on reading…
1. Having a website will attract new customers to your business and will give you more business.
Look at these stats we like so much, we’re mentioning it twice: 81% of people search online for a business before making a purchase decision. If you don’t have a website, you have no chance to get captured with that market.
Your website can be available 24/7/365 even when you are most busy and not available. A website acts as your “always-available” business and advocate during and outside of office hours.
Websites help you convert more of your existing referrals, because most people still do their own research and compare you against your competitors.
2. Add instant trust to your business simply by having a website.
The 21st century consumer is a skeptic; in fact, 56% of people mentioned that they won’t trust a business without a website. Having a good website dramatically boosts your credibility as a legitimate business.
First impression is the last impression and websites allow you to make a very strong impression with a well designed introduction for your business.
A website can help showcase your expertise and well maintained your business. A website can be your number one tool for standing out in a crowd.
3. It’s not as hard, or as expensive, as you think.
You don’t need to be tech savvy to get a website. Many web development companies have very simple signup processes which make the process quick and painless for you.
It can be very cost effective. Websites offer a better return on investment than any other form of advertising. If you’re planning to market your business, a website should be your first priority.
It is more like of investing your money and getting a business out of it will pay dividends by driving you new customers and building your brand. Plus, it’s a legitimate business expense.
4. Having a website will end up saving you time.
Whether you’re trading emails, taking calls, or sending out proposals – communicating with potential customers takes time. Your website can save you that time by providing answers to common customer questions and inquiries.What does this mean for you? You can spend your time doing more valuable things.
5. Position yourself and stay in control of your brand.
A website acts as a platform for your messaging and shapes the online image of your business in a way that your social media channels cannot provide.
The platform allows you to position yourself in the market to get the exact type of customers you’re looking for.
Sources:
Adweek, 81% of Shoppers Conduct Online Research Before Buying [Infographic]Behaviour and Information Technology Online, Attention web designers: You have 50 milliseconds to make a good first impression!Entrepreneur, It’s 2016, But Nearly Half of U.S. Small Businesses Still Don’t Have a WebsiteInscribd, 19 Bill Gates Quotes about Business and the Real WorldSalesforce, The Importance of Customer Reviews and How to Get ThemTurboTax, Computer Software and Website Development CostsVerisign, Whitepaper: Benefits and Barriers of Bringing a Small Business Online…